The Magical Journey of Boyd's

Since it first opened in 1940, Boyd’s has been entwined with a history of glamour movie stars, socialites, and celebrities.

The once New York City based retailer specializes is skincare, cosmetics, and a host of pampering products. It is known throughout the world as the quintessential source for the finest beauty products.

The trademark Boyd’s shopping bag with the multicolored face have been spotted at the Eiffel Tower, the Great Wall of China, on a gondola in Venice, and the Israeli desert.

As innovators in their marketplace, Boyd’s owner, Carol Fader, was the first to introduce the in-store beauty makeover as a selling tool. It was revolutionary for the time, but resulted in sales of the products used on the client.

The “makeover” gained worldwide acceptance as an innovative and proven way to sell cosmetics and was copied by every savvy retailer.

Boyd’s quickly became the place to be for celebrities, models, and movie stars from near and far.

Frenzied lines formed outside the store where on some normal days, only a few people at a time could be admitted. Once, at the insistence of eager customers, the cosmeticians applied makeup using flashlights during a blackout.

Local and international beauties and their families were constant visitors to Boyd’s.

It was not uncommon on any given day to have Princess Grace Kelly, with her bodyguards standing by, sit on a stool and ask about Boyd’s array of new products. Queen Noor of Jordan, Lauren Bacall, Judy Garland and her daughters Liza Minelli and Lorna Luft might pop in to browse. Cher loved trying on eyeshadow and would buy them for her friends that came in with her.

Greta Garbo loved Boyd’s original mascara. Marilyn Monroe was a customer as was Madonna. The Sultan of Brunei once asked to have the store close for a few hours so that his wives could buy cosmetics. In sharp contrast, Jackie Kennedy Onassis, not requesting a private room, had her makeup applied sitting among the other clients. Her daughter in law, Carolyn Bessette Kennedy, was also a good friend to the store.

There were models as well….Elle McPherson, Christie Brinkley, and so many others.

From Washington, Henry Kissinger with his lovely wife Nancy, President Richard Nixon, his wife, and daughters – they all came to buy Boyd’s goodies.

We cannot forget the men; they loved the unique imported products Boyd’s had for them. Sylvester Stallone, Warren Beatty, and Burt Lancaster in his heyday. Larry King picking up eyelashes for his wife and buying toys for his adorable sons at the same time.

Only the walls can remember all the wonderful people and stories – there are thousands. 

These were truly exciting times in the fashion and beauty industry, but the most exciting times of all happened at Boyd’s.

Since the original Boyd's location closed in 2007, the torch has been passed from Carol Fader to her son Marc. With Carol's guidance, Marc has opened a Boyd's location in Ft. Lauderdale, Florida, creating new memories.

The new Boyd's carries an eclectic mix of products reminiscent of the original store but with an eye not only focused on legacy brands and clean and organic beauty. Rest assured, all the old favorites are also there.

We hope that you will take the time to stop by when you are in the area.

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