Description: Boyd's Liquid Lipstick Matte is a creamy, luxurious liquid formula glides on smoothly, delivering a full-coverage that lasts for hours. Lipstick has a matte finish without any of the drying side effects.
Application: Use the tip to contour and line the edges of your lips. Fill lips in using the lipstick tip, beginning in the center and smoothing outward to the corners of your mouth.
About the Brand: The legacy of Boyd’s is one of classic beauty and glamour. Situated on Madison Avenue and 61st Street in Manhattan, Boyd’s Cosmetics was the beauty destination for fabulous New York women of the 1960s, 70s, and 80s.
Originally named 'Boyd’s Chemists' in the 1940s, the apothecary faced overwhelming competition when discount drug stores began to crop up in the 60's. That's when Carol Fader, Boyd's Vice President and co-owner combined her keen imagination with her love of fashion, culture and make-up to spark an avant-garde revolution in the cosmetics industry.