About Boyd's Black Mascara

Description: Boyd's Black Mascara is water-resistant mascara formulated to provide a gentle non-flaking result. Gives lashes a volume effect and lengthened without clumping or smudging while remaining soft and conditioned. Suitable for sensitive eyes and contact lens wearers. Intensified by the ultra-black color that glides on smoothly and draws each lashes out to a more voluminous length.

• Water resistant formulation
• Hollow fiber brush allows for smooth even application
• Resists clumping, flaking & smudging
• Gentle for sensitive eyes
• PH balanced formulation
• Formerly Renoir mascara.

How to Apply: Apply the black mascara to the eyelashes by starting as close to the eye as possible and gently pulling through the lashes. Allow to dry and apply another coat if desired. 

About the Brand: The legacy of Boyd’s is one of classic beauty and glamour. Situated on Madison Avenue and 61st Street in Manhattan, Boyd’s Cosmetics was the beauty destination for fabulous New York women of the 1960s, 70s, and 80s.

Originally named 'Boyd’s Chemists' in the 1940s, the apothecary faced overwhelming competition when discount drug stores began to crop up in the '60s. That's when Carol Fader, Boyd's Vice President, and co-owner combined her keen imagination with her love of fashion, culture, and make-up to spark an avant-garde revolution in the cosmetics industry.