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Boyd's Liquid Liner - Boyd's Madison Avenue
Boyds Madison Avenue

Boyd's Liquid Liner

Regular price $18.50

Description: For the perfect smoldering look, the Boyd's Liquid Liner is the perfect tool. This waterproof,highly pigmented liquid eyeliner dries quickly to give you a sharp defined line. If you dare, create the ultimate cat-eye look. This liquid liner makes it easy to apply so, be daring! It will last from day to night and removes easily with Liquido Eye Makeup Remover.

Application: Gently pull outward on outer eye corner to create a smooth surface.  Hold  the eye liquid liner at a slight angle and trace along the upper lash line.  Draw a thin line away from the outer corner to connect with center of the lash line, holding the tip at an angle. Apply two coats of the eye shadow liner to fill in any spaces.

About the Brand: The legacy of Boyd’s is one of classic beauty and glamour. Situated on Madison Avenue and 61st Street in Manhattan, Boyd’s Cosmetics was the beauty destination for fabulous New York women of the 1960s, 70s, and 80s. 

Originally named 'Boyd’s Chemists' in the 1940s, the apothecary faced overwhelming competition when discount drug stores began to crop up in the 60's. That's when Carol Fader, Boyd's Vice President and co-owner combined her keen imagination with her love of fashion, culture and make-up to spark an avant-garde revolution in the cosmetics industry.