Description: Boyd's Retexture Crème Face Primer is a primer, used under any foundation is a must for creating a smooth, perfect face. Worn alone or over moisturizer, itre-texturizesand refines, so foundation glides onsmoothly andenduresimpeccably for hours longer.
Application: Apply a small amount over skin before applying makeup or wear alone to minimize the appearance of pores, fine lines, and wrinkles.
About the Brand: The legacy of Boyd’s is one of classic beauty and glamour. Situated on Madison Avenue and 61st Street in Manhattan, Boyd’s Cosmetics was the beauty destination for fabulous New York women of the 1960s, 70s, and 80s.
Originally named 'Boyd’s Chemists' in the 1940s, the apothecary faced overwhelming competition when discount drug stores began to crop up in the 60's.
That's when Carol Fader, Boyd's Vice President and co-owner combined her keen imagination with her love of fashion, culture and make-up to spark an avant-garde revolution in the cosmetics industry.