Boyds Madison Avenue

Boyd's LipTox Lip Plumping Gel

Regular price $24.00

Description: Lip Response Technology is a synergistic trio of the most effective ingredients from the natural and scientific worlds. A botanical extract, from a species of the cork tree, is combined with two peptides that mimic the principal structural components of the lips.

The LipTox Lip Plumping Gel contains Sunflower Seed Oil is a potent emollient that helps to retain moisture and a healthy softness. Sodium Hyaluronate is a water-binding, plumping agent.Vitamins C & E lock in moisture and provide antioxidant protection.

Usage: Apply a generous coat over the entire lip area of the lip plumping gel after putting the lipstick and lip gloss.  This will give a plumer look on the lips.

About the Brand: The legacy of Boyd’s is one of classic beauty and glamour. Situated on Madison Avenue and 61st Street in Manhattan, Boyd’s Cosmetics was the beauty destination for fabulous New York women of the 1960s, 70s, and 80s. 

Originally named 'Boyd’s Chemists' in the 1940s, the apothecary faced overwhelming competition when discount drug stores began to crop up in the 60's. That's when Carol Fader, Boyd's Vice President and co-owner combined her keen imagination with her love of fashion, culture and make-up to spark an avant-garde revolution in the cosmetics industry.