Boyd's Liquid Eyeshadow - Boyd's Madison Avenue
Boyd's Liquid Eyeshadow - Boyd's Madison Avenue

Boyd's Liquid Eyeshadow

Regular price $21.00

Description: Boyd's Liquid Eyeshadow is lustrous, silky, longwearing liquid eyeshadow. Wears for up to 8 hours without fading or creasing. Weightless gel-like texture illuminates the eye area with sheer, radiant color. Convenient and portable formula glides onto lids with ease for a smooth, luxurious finish.

          Application: Apply to  the liquid eyeshadow to the lid and blend using a brush. It           can be wear alone or over eyeshadow.

          About the Brand: The legacy of Boyd’s is one of classic beauty and                                    glamour. Situated on Madison Avenue and 61st Street in Manhattan, Boyd’s                      Cosmetics  was the beauty destination for fabulous New York women of the                      1960s, 70s, and 80s. 

           Originally named 'Boyd’s Chemists' in the 1940s, the apothecary faced                               overwhelming competition when discount drug stores began to crop up in the                60's. That's when Carol Fader, Boyd's Vice President and co-owner                                      combined her keen imagination with her love of fashion, culture and make-up to              spark an avant-garde revolution in the cosmetics industry.