Boyds Madison Avenue

Boyd's Original Mascara in a Bottle

Regular price $18.50

Description: Boyd's Original Mascara in a Bottle is what made Boyd's famous. It will absolutely make your lashes stand out. This super-black formula comes bottled with a short mascara wand for better control. It is never clumpy and applies easily to lower lashes. Same great Renoir formula.

How to Use: Start at the base of the eye lashes and sweep the wand outward and upward from root to tip until desired intensity is achieved.  Then repeat with additional coats for even more extreme drama.

About the Brand: The legacy of Boyd’s is one of classic beauty and glamour. Situated on Madison Avenue and 61st Street in Manhattan, Boyd’s Cosmetics was the beauty destination for fabulous New York women of the 1960s, 70s, and 80s. 

Originally named 'Boyd’s Chemists' in the 1940s, the apothecary faced overwhelming competition when discount drug stores began to crop up in the 60's. That's when Carol Fader, Boyd's Vice President and co-owner combined her keen imagination with her love of fashion, culture and make-up to spark an avant-garde revolution in the cosmetics industry.