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Viva Italia!

Featuring Luxury Hair Brushes, Combs, & Mirrors Made in Italy

Boyd's has a remarkable history

Learn how Boyd's became New York's Beauty Destination

take a walk on the wild side

Featuring Our Matte Mineral Zebra Bronzer

Boyd's Madison Avenue

The revival of the world-famous New York beauty apothecary adored by the most iconic faces in Hollywood.

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Trusted by generations of glamorous women

Don’t be surprised if you’re putting makeup on next to Jackie O., Madonna, Cher, or Princess Grace.

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